CHAPTER 3
Drinko De Mayo Games
Imagine this. A fitness competition that consists of three surprise workouts, you have a partner but don’t know who they are until the day of the event, and each workout is strategically infused with a little bit of booze (if you’re up for it, of course).
Ladies and Gents, I present to you the Drinko De Mayo Games, held for three consecutive years at CrossFit Now and CrossFit KYBR in Tucson, AZ during May to kick off summer.
Drinko was THEE event everyone at the gym looked forward to each year. The overall concept of the competition remained consistent year after year; however, each new edition featured its own unique and engaging theme that allowed me to unleash my creativity.
The inaugural year introduced the original design of our beloved mascot donkey, “Craig.” In the second year, we showcased the “Sith Edition” at CrossFit KYBR, which presented a darker aesthetic while still managing to maintain a lighthearted excitement. Finally, in the last year, we embraced a vibrant neon theme, incorporating the same eye-catching orange, blue, and pink colors that had defined our very first year.
Each year, I took the lead on the creative design of the competition, which included t-shirts, gift bags, stickers, and banners; as well as the comprehensive strategic planning of the entire event.
This involved meticulous attention to detail, a collaborative effort with my dedicated planning team, and the collective contributions from the athletes to ensure that everything seamlessly aligned with our overarching vision and goals for the occasion.
